WRONG_WOEID WRONG_WOEID

Carnival Fetes Give Value For Money

Red Eye 2012Antigua St. John’s - The overwhelming success of the privately run theme fetes this past Carnival season has been attributed to what one organiser described as giving “value for money” to patrons.

Five of the pre-carnival fetes – Girl Power, LOL (Lots of Liquor), Red Eye, Ice and Skins - were organised by the Marketing Machine, headed by Chalita Rose and his business partner, Zack Hazim of the Source Clothing Company.

Rose said of all the events, LOL attracted over 10,000 paying patrons, 3,000 more than the LIME Party Monarch, the best performing show held by the Carnival Development Committee. He said Red Eye attracted another 9,000, while the other three fetes, new events, all performed very well. Each attracted thousands of partygoers on its own.



Rose disclosed that the secret to their success has been the attention to detail in all their planning and the creation of an atmosphere based on the theme for the particular fete.

“Before patrons even enter the gates they begin to experience the ambience that we create with our décor and decorations,” he stated.

The group also makes use of social media to promote their events as well as highlight various scenes from the fetes that create the impression that each event is a “not to be missed” activity.

He also stated that months of planning ensured that the fetes came off with little or no glitches.

“We put a lot of planning into our events. For example, our intention is to initiate a series of meetings starting next month to begin planning for our fetes for next year,” he stated.

According to Rose, while both he and Hazim head the organization, each event has a team of between 50 and 60 people who are employed on a part time basis to perform various tasks to make each fete a success.

“For example, we have a bar manager who is assisted by a number of supervisors and a team of about 30 people. We also have a stage manager and a security chief, each of whom heads a team of individuals as well as ticketing staff, among others,” he declared.

Rose said in addition to the careful planning, his team selects top Caribbean artistes and the cream of the crop among local entertainers to make up the entertainment packages for each fete.

“What we have noticed is that when we put our top local artistes alongside the regional entertainers, the local acts have been able to stand shoulder to shoulder with the non-Antiguan entertainers. This means that our local artistes are getting better and can handle their own,” he added.

Asked about his thoughts on the official Carnival programme that saw declines this year, Rose said there is need to shake-up that programme.

“(In Antigua) we are stuck to history. We are stuck to the way things have been done in the past and we have not made adjustment for the need for change,” he said.

He said the Carnival programme is heavily weighted in favour of pageants and competitions and that patrons now want more than that.

“They want concert-type entertainment featuring a variety of artistes. They need to be entertained. We also need to market the festival and to create a brand for Antigua Carnival,” Rose suggested.



He also said the planning of carnival starts too late, noting that for example, the appointment of the CDC three months prior to Carnival is not acceptable.

On the subject of Hard Knaxx, the 2011 Party Monarch who was never invited to be part of any of the theme fetes, Rose declined to comment.

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10 Comments In This Article   

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tv show

#10 emerald simon » 2014-07-09 21:42

iwer Claudette, tian destra rattigan
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emerald simon

value for money

#9 sitco » 2012-08-26 07:54

It is always about giving people what they want
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sitco

these pre-carnival fetes

#8 highly annoyed » 2012-08-24 19:45

These fetes were well organized yes but the local artiste here need to step up their game. These artiste need to recognize it's Antigua carnival and they need to put their best foot forward and sing their songs, so the people of Antigua and Barbuda and the visitors can get accustomed to their local music. Most of the local artiste come on stage and sing their guts out but the crowd hardly respond. The reason for no crowd response is because we tired of coming and hearing the same script, from watching the local performances you can tell what song is coming next because it's the same act on all shows. It's like if they don't sing other people song they will not receive crowd response. Tian, Tizzy and Claudette have enough songs of their own that can be used when performing. They need to realize the intl artiste come to sing the same set of songs they are singing. Please local artiste make us proud and sing only your music come next year.
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highly annoyed

RE: Carnival Fetes Give Value For Money

#7 JUST SAYING » 2012-08-24 16:37

THE MELTING POT CONCERT AND JOUVERT MADE MY CARNIVAL, I'M DEFINITELY IN SUPPORT OF MORE CONCERT TYPE SHOWS FOR CARNIVAL
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JUST SAYING

Y decline?

#6 Y decline? » 2012-08-24 16:15

Talk nah, talk na!!!! Ibaba.
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Y decline?

james

#5 kitty » 2012-08-24 14:31

all them artist take away all the money yjay why the economy is not doing well. THERE IS ENOUGH LOCAL ENTERTAINERS HER TO CARRY ALL THEM S HOW. how RED EYE can take place in the antigua recreation ground use the carnival stage before carnival open. I WOULD LIKE THE GOVERNMENT TO LOOK IN TO THAT.
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kitty

Local artist

#4 Ah wha ya! » 2012-08-24 08:59

So ah dem deh put on dem five fete. And no Hardknaxx on any? dem just recycle de same set ah artist every fete. chups!
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Ah wha ya!

RE: Carnival Fetes Give Value For Money

#3 hmmmmmmmmm » 2012-08-24 06:55

What do you consider value for money? That underage children had to be taken to the hospital for too much rum consumption.
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hmmmmmmmmm

Donate some money to charity too

#2 3 of D 5 Fetes » 2012-08-24 06:51

Well,... not one mention of JoJo for his hard work along with Chalita & Zack. Poor JoJo, but ungratefulness really worst than witchcraft.

on another note i liked the LOL fete alot, but selling $10 a bag of ice at that show was a bit harsh. i take that back, it just really really harsh.
and you guys could of put Hard knaxx on at least one show though, cause he was after all Antigua's soca monarch. Even Laurena too. Besides the Souce-man was on multiple shows, but i guess you guys wanted to prove a point or something to juggle fu life crew.
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3 of D 5 Fetes

it's that simple...

#1 Jumbee Picknee » 2012-08-24 06:04

Design a plan that is feasible, and work the plan. Adopt to changes which are inevitable especially in today's fast paced environment. We are living in 2012, yet the Carnival shows are tailored to a 1960's style by organizers while the participants are screaming for changes to help them to advance....WAKE UP!!!!!!
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Jumbee Picknee

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