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Sandals Billboards Highlight Economic Impact

Sandals BillboardAntigua St. John's - Sandals Antigua on Wednesday unveiled three mammoth sized billboards at various locations in the city highlighting its vast contributions to the economic development of the twin-island state.

The promotion is in keeping with an economic impact campaign started by the regional hotel chain some months ago.

Each billboard highlights different aspects of Sandals’ contribution through various sectors, from transportation to farming.

One billboard features Mr. John Jacobs and his family. Jacobs is known to have worked with the Sandals group in Antigua for some two decades and has not only become a part of the Sandals family but also stands as an indication of personal progress through the hotel’s pledge to local development.

“Sandals success is still really my success,” Jacobs said.

He told a gathering of media and tourism professional that he was indeed overwhelmed at not only the opportunities afforded to him through Sandals over the past two decades, but he was also humbled to have been selected as a symbol of the company’s commitment and growth.

“The relationship between me and Sandals is very strong. It goes back many years. I have been with sandals since it opened its doors,” Jacobs said.

General Manager of Sandals Antigua Gaurav “Mr. G” Sindhi was also on hand to witness the unveiling.

He labeled it as a “proud moment” for Sandals and for Antigua.



“Just to see the volume of partnership that we have not only in dollar figures but also with the community and to actually put a face to that partnership and meet Mr. Jacobs in person is fantastic,” the General Manager said.

He added that Sandals is truly a part of Antigua and Barbuda and it certainly wants to continue the partnership and ultimately make Antigua the best destination in the Caribbean.

Neil Forrester, General Manager of the Antigua Hotels and Tourist Association (AHTA) was also present at the unveiling ceremony on Wednesday. He too is featured on one of the Economic Impact Billboards.

Forrester applauded Sandals for the initiative. He said, “Three quarters of our economy is derived directly or indirectly from tourism and Sandals is the largest player in Antigua.”

He went on to note that tourism is everybody’s business and expressed hope that the billboards, which feature average Antiguans and Barbudans, would help to further sensitize the general public of the importance of the country’s tourism product and how it truly affects everything around them.

Chief Executive Officer of the Antigua Tourism Authority Colin C. James was also on hand to commend the move.

James said he was proud of Jacobs and his family for agreeing to be featured and commended the taxi operator for not only being the first point of contact for visitors to Antigua, but also for doing so in a manner that makes it memorable for tourists and ultimately creating an avenue for a return visit.

“People like Mr. Jacobs help to market and promote the country and add to the visitors’ experience. I must commend Sandals on this initiative. This industry is the lifeblood of this country. We all depend on this industry,” James said.

The Sandals Economic Impact initiative is designed to sensitize the local community of what Sandals does in Antigua and throughout the Caribbean – either directly through the Sandals Resort or its charitable arm, the Sandals Foundation.

Over 1000 people in Antigua are gainfully employed through the Sandals and Grand Pineapple Resorts and contribute some US$97 million annually to the local economy.

The billboards are coupled with at least three television commercials that highlight Sandals’ commitment to working with local tour operators and other service providers to amplify the experiences of visitors. The partnerships allows for almost guaranteed work for locals all year.


Reporting by Caribarena news, publishing by Ofer Shaked.

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7 Comments In This Article   

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RE: Sandals Billboards Highlight Economic Impact

#7 Time to pay » 2014-03-24 10:20

NOW WE NEED TO SEE THE NEW HOTEL AT HMB'S SIGN...! PEOPLE IS IT NOT TIME.. FOR A NEW HOTEL AT HMB WITH NEW JOBS... AS THE GOVERNMENT WHY THIS IS NOT SO...! YOU HAVE THE RIGHT TO ASK...!
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Time to pay

RE: Sandals Billboards Highlight Economic Impact

#6 tenman » 2014-02-09 06:08

The man is on a PR campaign throughout the region. I have also seen similar signs in Saint Lucia. Had a talk with a well know Jazz artist here (st. Lucia) and he reminded that there has been huge un-factored costs for this all inclusive model. As I sit looking over the harbor from Rodney Heights, I notice most of the homes have burglar bars. No one (in many single parent homes) is at home with the children while mommy is working shifts. These things have costs (see http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2834316/). It also factors into our divorce rates. Sandals is well known for its high staff turnover plus there is also the fact the reservation moneys hardly make it to these islands. The hotels exists on moneys made locally via things like tours, guest phone calls, gift shop revenue. Gone are the days when St. John's used to be full of onshore guests who would visit locally owned eateries.

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tenman

@ Skyewill -Understanding Personality, Society & History!PT2

#5 John French !! » 2014-02-09 00:46

Notes From A native Son Of The Rock! What is Sandals Value Proposition to GoAB & the People Of A&B? Quote:
One of the simplest ways of accessing clarity is through Value Etymology Dr.Molefi Asante
Hence it is of import to demonstrate clarity by exposing dislocations, disorientations and decenteredness.
Long Bay & Beaches: The Sandaled Buccaneer has over 20 undeveloped acres to the west, yet wants GoAb to provide additional acres to the east. GoAB will additionally build a park & relocate existing indigenous small Antiguan Businesses. More Power to BS.
General Manager of Sandals Antigua Gaurav “Mr. G” Sindhi was also on hand to witness the unveiling. Nationality?
Enlighten us as to what is Mr. John Jacobs position with Sandals - 20 yrs of service!
Who is the lady on the far Right?
Corty $485K+ (Socialist Economist) Director of Policy & Planning of Tourism? Deputy Chair? He too like the Min of Finance has changed his Politics.
Propaganda run amok! GoAB has lost all sense of Nation Building. From Moody Stuart to Rappaport to Safarti to De Savary to Stanford to Stewart with Barret in the wings. Do Antiguans of African descent have any hope of owning a piece of the Hotel Rock or are you prepared to follow the Bajan Model: Occupy the House of Parliament & leave Business & Industry to European, Arab & Oriental Privateers, Executives & Managers?
Where is GoAB's Vision, Mission & Strategic Plan taking this Industry?
Oh Gad! Pray Wid Mi!
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John French !!

@ Skyewill -Understanding Personality, Society & History!

#4 John French !! » 2014-02-09 00:10

Notes From A Native Son Of The Rock! The Brethren who engage in daily discourse at the Amofah Market at Da Bridge suggest that in order to function as a humanist it is of the utmost import to adequately locate a phenom in time & space. This means that chronology is as important as location. These two aspects are fundamental to any analysis for any proper understanding of personality, society & history.
That the Sandalled Buccaneer is now being looked upon as A&B's New Benefactor shows that we as a people who do not read have learned nothing from History & are doomed to make the same mistakes of the past since we were brought to these shores as enslaved people. I am sure that you know that Cap'n Morgan, one of the blood thirstiest Buccaneers, was made Governor of Jamaica. So Much for Ancient Caribbean History.
You are well versed on Predatory Capitalists! Have you analyzed Sandals Business Model -tried, proven & successful. More Power to BS. Have you analyzed the Colonial Management Model? More Power to BS. Have you analyzed Sandals North Atlantics Internship Training? More Power to BS.
Have you analyzed Sandals University?More Power to BS.

Again the Medium Is The Massage! Have you Paid Attention to All of Sandalled Buccaneer's Recent Acquisitions in the Eastern caribbean and the Price being paid by the Governments and People for his largesse & humanity? More Power to BS. Did you Pay attention to Operations & sale of Air Jamaica? More Power To BS.
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John French !!

Really

#3 Jj » 2014-02-07 20:52

Anyone who does business with Sandals will tell you they not exactly fast to pay their bills. I guess now Sandals is a bit too big for Butch to threaten to leave every time Government threaten to cut off water or electricity, as used to happen! Interesting to know what they owe right now!
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Jj

RE: Sandals Billboards Highlight Economic Impact

#2 Time to pay » 2014-02-07 12:27

Now we need another Hotel at HMB doing the same thing.. New Jobs and more people coming to Antigua...! Win win for all. :lol:
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Time to pay

Thanks

#1 Skyewill » 2014-02-07 07:17

Sandals is a good corporate citizen and we are thankful
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Skyewill

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