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Beach Signage Project Launched for Summer

L- Neil Forrester Darlene Lay and Cortwright MarshallAntigua St. John's - School is out; Carnival is fast approaching; family, friends and tourists alike are visiting Antigua & Barbuda for the summer holidays, and a trip or two to one of the 365 beaches is a must during this time.

With this in mind, and in pursuit of the overall thrust to improve the product experience, the Ministry of Tourism has implemented a beach signage project, in conjunction with the Antigua Hotels and Tourist Association (AHTA).


The first two of 12 signs to be erected over the next 30 days were unveiled on Friday at the FFryes and Darkwood beaches on the southern end of the island.

According to Director of Policy and Planning in the Ministry of Tourism Cortwright Marshall, “the Ministry of Tourism cites our nation’s beaches as one of our most important environmental, social, and economic assets; therefore, they are to be sustained… the signage project is designed to enhance beach safety education and information, as well as to help create a sense of place and capture the charm and romance of the beach.”

Funding for the project was provided through the Tourism Development Fund collected by the AHTA, where guests are asked to make a donation of $1 per day during their stay. The voluntary donation is collected monthly and used for sustainable projects including training for hotel staff and scholarships.

General Manager of the AHTA Neil Forrester, who was on hand for the unveiling, said, “This is the ideal type of project… the beach is just the beginning, but it is still the mainstay and the number one reason why people come to our destination, and although they want to find beaches in a pristine state, we still have to put the infrastructure around those beaches to protect them and the signage is the start of enhancing the product.”

The Beach Signage Project is an integral part of a larger project to develop a Beach Risk Management and Standards Framework for the island. This project includes signage, access and zoning, supervision, and rescue and beach facilities such as those to be erected at the Long Bay Public Park.

Other popular beaches on which signs will be erected during the first installment are Morris Bay, Jabberwock, and Dickenson Bay.

 

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8 Comments In This Article   

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RE: Beach Signage Project Launched for Summer

#8 SlyThatGuy » 2013-07-16 22:24

Thanks you for putting up this beautiful sign at Darkwood Beach...Its addition just improved the quality of the beach that much! I hope in the near future we can also raise funds to add a couple lifeguards.
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SlyThatGuy

RE: Beach Signage Project Launched for Summer

#7 eli » 2013-07-16 22:18

I hope they will consider putting up signs aimed at stopping people from taking sand from all these beaches. I see buckets of sand going daily from beaches and quite often truck loads too. Twice in the past 7 days i have seen truck loads leaving beaches.
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eli

@ Skyewill - The Beach Is Just The Beginning & The Medium Is The Massage! PT4

#6 John French II » 2013-07-16 17:54

Notes From A Native Son Of The Rock! Now Skye, a most insightful lad, All things being equal, how is it that Fort James the most popular beach for the 95% of African descent & some cruise ship visitors has not been identified. Is this for RCL? Beaches identified & the areas speak to constituencies to be won by Corty 485K the Economist & sadly the CIP's "encirclement Ring".
Rastas it would be of interest to know Public Works' role in this Project.
Did the design & construction go to Tenders Board or are they being tendered under $20K ECD to fall outside the scrutiny of the Tenders Board?
Which Signage Company got the contract for the first two, the next twelve & the rest of the final 365 "where the beach is just the beginning".
That Corty 485k the economist has embarked upon signage without developing infrastructure planning or at a minimum schematic designs for beaches speaks volumes to the planning processes on the Rock. Don't blame him, it just tells that we as a country & society have a long way to go to change the planning culture to a more creative structure as suggested in the SIRMZP approved by GoAB in 2011. Oh Gad! Pray Fuh Mi Picknees!
Respect.
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John French II

@ Skyewill - The Beach Is Just The Beginning & The Medium Is The Massage! PT3

#5 John French II » 2013-07-16 17:19

Notes From A Native Son Of The Rock! Skye, "this step in the right direction"
Quote:
is an integral part of a larger project to develop a Beach Risk Management and Standards Framework for the island. This project includes signage, access and zoning, supervision, and rescue and beach facilities such as those to be erected at the Long Bay Public Park.
Need anymore be said? This all has its Genesis in the conception, planning & designing by the same South Florida Developers who are the Consultants of record. When will we the People overcome this self loathing, take for our rightful place at the table and not be bamboozled with this medium as the massage where "this step in the right direction" is timely communicated & implemented to press our mental "drivers" and "switches", thereby ensuring the desired outcomes. Quote:
Funding for the project was provided through the Tourism Development Fund collected by the AHTA, where guests are asked to make a donation of $1 per day during their stay. The voluntary donation is collected monthly and used for sustainable projects
Skye, you asked, Sustainable for Maintenance?
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John French II

@ Skyewill - The Beach Is Just The Beginning & The Medium Is The Massage! PT2

#4 John French II » 2013-07-16 16:56

Notse From A Native Son Of The Rock! Where have been the Primary Stakeholders - The 95% of African Descent? Where is their vision, mission, valuse & culture embodied in this worthwhile project? Who were the consultants, designers & committee who put this project together? Skye, you are familiar with & your experience in South Florida planning & development exercises must have convinced you that such projects must have the shared vision & imput of the Stakeholders, in A&B - 95% of African descent, other residents, citizens & where possible visitors. If there is to be a Shared Vision, Transparency & Accountability, one would hope that Corty 495K the Economist(Socialist Background) would have been most forceful in including the people. Sadly that has not transpired. Could it be the desire to get 12 signs completed within 30 days and the other signage for the total 365 beaches completed before the start of the tourist season or for those more cynical March 2014? Why was there no competition of artists & students in the Signage Design or even their input on the Architect's/Consulta nts' final design? Brother Nation Building expects & demands this. Values & Culture!
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John French II

@ Skyewill - The Beach Is Just The Beginning & The Medium Is The Massage!

#3 John French II » 2013-07-16 16:33

Notes From A Native Son Of The Rock! Who can quarrel with Signage at the Beach? That this is long overdue is without question & should be applauded.
Hold Up CountryWomen/Men! Skye, that you have fallen quickly for the Medium is The Massage confirms why the present GoAB will be returned to Power. Yes I said it so once more let me remind what is happening here: this is a trigger, given a long standing deficiency of which all have lamented, that will cause a targetted audience, which incudes you Skye & many more, to change your behaviour - not your attitudes to GoAB.
Start at the Beginning. This is a GoAB Press Release. Such actions, as this Beach Signage Project, originate from a Policy Directive, with a Vision, Mission, Values, Strategic Plan with Imperatives, Goals, Objectives, Targets, Costs and Implementation schedule & Budget includig Signage Guidelines for design, Construction &, Yes Brother, Maintenance & Operations.
Here you see the Director of Policy & Planning in Tourism, Corty 485K The Economist & UPP Executive Member, an unknown female Apparatchik & the General Manager of the Antigua (& Barbuda) Hotels & Tourist Association.
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John French II

a step in the right direction

#2 Skyewill » 2013-07-16 11:50

Do 2, then 2 more. Make sure you have maintenance cause they will age do 2 more and keep going and maintaining. Just like we should do with security cameras down town. 2 then 2 more and keep upgrading and improving.
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Skyewill

Good job

#1 younganalyst » 2013-07-16 07:51

This is a very good initiative and i think it should be implemented in different areas of the country to guide persons, especially visitors.
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younganalyst

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